Jim Munro CV

May 2020 to date, Content Lead, LiveScore Group

Responsible for structuring and managing the newly formed content team based out of the LiveScore Group's London Piccadilly office, with an immediate brief to devise a multi-channel content marketing strategy for both LiveScore and Virgin Bet. LiveScore is a world-leading sports scores brand with 56 million monthly users. Our free-to-air streaming service broadcasts live football from Serie A to Eredivisie and Conmebol to the Chinese Super League. LiveScore is also a global partner for LaLiga. Virgin Bet is the fastest growing sportsbook in the UK.

August 2015 to date, Munro Media

Working predominantly with The Times, The Sun, LiveScore and Gamesys, providing sports editorial and advertorial for clients including Sky Sports, Mastercard and Virgin Bet, as well as crafting copy for marketing and promotions. Also started a YouTube gaming channel @BadLadDad which has gained 30k subscribers.  

November 2006 - July 2015, Sports Editor, The Sun (Online)

Head of SunSport's digital content. Sports and video journalist for The Sun newspaper. Responsibilities included being editor of the website, writing articles for print and online, conducting video interviews, launching and progressing The Sun Goals app and overseeing the social media teams. Columnist with popular Premier League prediction game Beat the Boss. 

June 1996 - October 2006, The Football Editor - Sunday Times Sport

Editor of all football content for The Sunday Times Sports section on a weekly basis. Responsible for writing front-page news stories. Other editorial duties included commissioning of features from staff and freelance teams, design of own pages and overseeing design of special spreads. Acting as news journalist while running the football desk. Also acted as Editor or Assistant Editor of The Sunday Times supplements Rugby World Cup 95, Olympic Games 1996, Euro 96, France 98, Euro 2000, Japan-Korea 2002 and Euro 2004 as well as all season preview supplements.

As Deputy for the Assistant Sports Editor from 1994 to 1996, writing duties included the Sport On TV and On The Record columns, as well as football reporting and covering world championship boxing. In addition to work for The Sunday Times Sports and Culture sections from 1990 to 1994, I also worked on the football and cricket desks under The Sun Sports Editor Paul Ridley and main Editor Kelvin Mackenzie. 


Jim Munro Wikipedia page